Salesforce with HTML5 and CSS3 Training Course
Salesforce is a cloud-based software company that provides customer relationship management (CRM) service and also offers a suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
This instructor-led, live training (online or onsite) is aimed at intermediate-level developers who wish to learn how to design, develop, and deploy responsive and dynamic email templates tailored for various Salesforce marketing campaigns.
By the end of this training, participants will be able to:
- Use HTML5 and CSS3 to design and develop responsive, accessible, and interactive email templates that are optimized for performance across various devices and email clients within the Salesforce ecosystem.
- Leverage Salesforce data to create personalized email experiences.
- Test, deploy, and analyze email campaigns within Salesforce, including the use of analytics to inform decisions and optimize future campaigns for better performance and higher engagement.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Course Outline
Introduction
- Overview of Salesforce Marketing Cloud
- Understanding the Email Studio
- Key features and capabilities for email developers
- Setting up your Salesforce environment for email development
HTML5 and CSS3 Refresher for Email Development
- HTML5: Semantic tags, forms, and new attributes
- CSS3: Styling, animations, and media queries
- Best practices for email-friendly HTML and CSS
- Tools and resources for efficient development
Designing Emails with Salesforce in Mind
- Salesforce email templates
- Design considerations for Salesforce emails
- Utilizing Salesforce Merge Fields and AMPscript for dynamic content
- Accessibility and compliance in email design
Developing Responsive Emails in Salesforce
- Principles of responsive email design
- Using CSS3 and media queries for mobile optimization
- Testing and troubleshooting common issues
- Tools and platforms for email testing
Advanced Email Features in Salesforce
- Interactive emails with HTML5 and CSS3
- Incorporating external CSS and JavaScript in Salesforce emails
- Leveraging Salesforce data for personalized email content
- Advanced dynamic content strategies using AMPscript
Deployment and Analytics
- Email deployment workflow in Salesforce
- A/B testing and email optimization strategies
- Analyzing email performance within Salesforce
- Best practices for email campaign management
Summary and Next Steps
Requirements
- Basic understanding of HTML5 and CSS3
- Familiarity with email marketing concepts
Audience
- Email developers
- Frontend developers
Open Training Courses require 5+ participants.
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Testimonials (5)
The way of interaction with students
izabela - BCA Polska Sp. z.o.o.
Course - Salesforce for Sales and Administration
The trainer was flexible and was always looking for our feedback. Prior to going to the next topic he wanted to make sure everybody understood what was explained in the previous one.
Valentin - PTC EASTERN EUROPE S.R.L
Course - Salesforce for Administrators
Fortunately I was 1 on 1 with my trainer. This was very good. Victor worked at my pace, he explained things clearly and I was very happy with the outcome.
Craig - Superior Minerlas
Course - Salesforce for End Users
application scenarios introduction
Rachel - ge ren
Course - Salesforce CPQ for Administrators
The style and method of Training, it was more interacting than just listening in through the whole training, She gave me chance to practically apply her teachings while she was doing the training. So i really enjoyed that, gave me all the attention and asked where and what needed her to show me and i learned so many new features and have more knowledge now than before, i also gained some confidence in doing my work and using Salesforce.
Libuseng Moqoboko - Gemalto Southern African (Pty)Ltd
Course - Salesforce Lightning
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